illustration
Illustration can form a very effective part of your promotional literature or marketing campaign. Custom illustrations can be used as part of a logo or as a mascot, as an alternative to photography to help portray a brand image. Technical illustrations and diagrams are also very useful to help convey a series of instructions.
Often, illustrations begin life as a rough sketch, before being digitised onto the computer to enable the real work to take place, generally illustrations are produced as vector artwork to enable them to be scaled without loss of quality - greatly increasing the flexibilty of the final image, such files can be used succesfully for many applications including large scale print.
Not all designers have the ability to draw, to produce successful illustrations you need to have an artistic background as a computer can not make up for the absence of this skill.
Remember that custom illustrations can be used to great effect in many projects including: